Common reasons ("excuses") why companies do not update their website
Have you thought to yourself, "yeah, we really should update our existing website" or "our company should probably have a website", but then thought of a reason (excuse!) why not to do it now or worse yet - why you think you don't need to do it at all? If so, please read this brief article - it might give you GOOD reason to change your mind!
The economy is down so I am waiting. We all know the economy has been stressed and you might be tempted to say you don't want to spend money on your website right now until the economy fully rebounds. Don't fall prey to this mindset! If your business is down you need to REACT – not wait. If you wait, you might not be around to react down the road. A website is one of the most effective and cost-effective ways to get your message out there. Use your website to increase your market share! When your competition goes out of business where are their customers going? Are they coming to your highly visible and highly effective website?
I don't have time. If you have so much business you don't know what to do with it, that's great, keep doing what you are doing! But if you are like the majority of businesses and want to increase your market share then FIND THE TIME. It's all about priorities. For most companies, key elements of success are increasing prospects, increasing leads and creating opportunities . A website will help in all of those areas. If you really cannot find the time then make at least a little time to contact a full-service website design and development company who can take the lead for you and get your message out there.
I don't want to spend the money right now."A penny saved is a penny earned" – yeah, that is one school of thought, but another, more proactive and successful plan goes with the saying of "you have to spend money to make money". Saving money is a good thing; so go ahead and lower your electric bill, lower your telecomm costs, etc., but when it comes to marketing you must spend money to make more money. A website is a highly effective marketing tool and it is well worth the money you spend on it (assuming you use the right website design and development company).
I think my website is just fine. Are you married to it because you designed it or it's familiar to you? Take a good look at it. Is it truly serving the needs of your customers (or prospective customers)? You may think your website is fine, but do your customers or prospective customers think it is just fine? Don't be offended if you created your website, but did a not-so-hot job - move past that - it's about your company growing, not your ego over whether your existing website needs to be fixed.
So while picking your nose is not serious, picking the right website company is!
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