Examples of Bad Websites

We've talked about keywords in the past, and how many you should have.  Some people are saying "keywords don't matter" and maybe they're right.  They certainly don't matter if you misspell them!  This site has 'illinios', 'spider viens' and 'tatoo removal' among others.

But first, and worse, is the look and feel.  IF you're into cosmetic procedures, trust and competence are just two of the qualities we would assume are important to you when searching for a provider.  Today's bad website does nothing to inspire either one of those.  Rather than an unnaturally pink butterfly in the header image, how about some beautiful people?  The site is unfortunately image-free, when in fact it should be image-heavy, if what you're selling is visible physical improvement.

The navigation, what there is of it, is dismal.  You actually have to click on one of the Specialties to get into deeper content.  Choose carefully, they don't all work.  Most just pop open a contact window.

There is a comical special on the front page for Laser Hair Removal that invites you to Bring a Hairy Friend!  Who's the lucky one!?

From a 1969 hit song by Peggy Lee:

Is that all there is, is that all there is

If that's all there is my friends, then let's keep dancing

Let's break out the booze and have a ball

If that's all there is

Yep.  That's all there is.

These are the keywords for this website: bus charter, charter buses, tour bus, school bus, entertainer coach, charter bus, bus rental, charter bus rental service, bus charters, limousine buses, bus, charter, service, usa, nationwide, limo

12 of the above keywords or phrases aren't even present on the landing page.  RULE: keywords should be kept to 2 or 3 key terms, and MUST be what the page is about. Otherwise, PENALTY.   Why would you specify keywords and phrases, and then not even mention them on your site?  It's not a recipe, folks.  Search engines don't look at the keywords, mash them together, and come up magically with what you intended them to mean. YOU must do the work.  If done correctly, your website will be rewarded with traffic, and ultimately - customers.

In this example, why is 'usa' even a keyword?  Did you really want search engine users to type 'usa' and come to your website?  We didn't even GET to the appearance, but that you can see for yourself.

The person who submitted this bad website said it's "unbearable to browse."  Unbearable, yes.  Tiring?  FOR SURE.  It's HUGE!   It's also violating what we were sure was one of the Ten Commandments, Thou Shalt Not Use Comic Sans, EVER.  It is also mostly comprised of links.

This website seems to be urging everyone to learn Arabic. The word Arabic is present so much, it stopped looking like a real word.  So we checked.  That word appears 420 times on the giant landing page.  It also has information on Senior Citizen Travel, so there's that.  

This is easily the worst website we've seen this year.

The person who submitted today's bad website says "way too many photo rollovers!" and we agree.  More design sins await you on the subpages, all having a different color scheme and "style."  

A well-designed website is consistent with font, colors, and format from page to page. If you're going to use brand logos, make sure they are high-res instead of the blurry messes on the FAMILY OF BRANDS page.

We tried three times to load the main feature, the 2017 catalog PDF, and it would not load.  A lack of responsive design also declares this website a booger.