Examples of Bad Websites

It's always a bit sad to see a business using an email address @ their ISP instead of @ their domain.  Today's bad website suffers from this easy-to-change trifle. Imagine Mark Zuckerberg having "CEO@aol.com" as his email address.  You get the point.

Linking to content within your website is great, by using a link.  Simply mentioning 'check out our Equipment Section for a list of equipment' just sounds silly - especially when there is no Equipment section.  !!!

Running your copy through spellcheck is also a good idea.

Page titles are a great opportunity to achieve search result placement, so HOME, CNC, CNC CONTINUED, CONVENTIONAL, SAMPLE PARTS, and CONTACT US were misspent efforts.

All of these faults might have been masked or hidden by a great design, but alas...that's not the case.

Today's bad website should really come with a eulogy.  Why, you ask?

1.  It is 'best viewed' at 800x600

2.  Using netscape 4+ or IE 4.5+

3.  You must choose "highband Flash' or 'lowband Flash' to enter.

Netscape is dead, and so is Flash.  But go on in, if you'd like to basically enter a museum of when Flash was new and 'cool.'

Remember when Links pages were considered essential components of a website? You may be too young to recall.  However, when only ONE of your 21 'medical partners' links is still an active practice, it would seem you were not keeping quality company.

We've talked about keywords in the past, and how many you should have.  Some people are saying "keywords don't matter" and maybe they're right.  They certainly don't matter if you misspell them!  This site has 'illinios', 'spider viens' and 'tatoo removal' among others.

But first, and worse, is the look and feel.  IF you're into cosmetic procedures, trust and competence are just two of the qualities we would assume are important to you when searching for a provider.  Today's bad website does nothing to inspire either one of those.  Rather than an unnaturally pink butterfly in the header image, how about some beautiful people?  The site is unfortunately image-free, when in fact it should be image-heavy, if what you're selling is visible physical improvement.

The navigation, what there is of it, is dismal.  You actually have to click on one of the Specialties to get into deeper content.  Choose carefully, they don't all work.  Most just pop open a contact window.

There is a comical special on the front page for Laser Hair Removal that invites you to Bring a Hairy Friend!  Who's the lucky one!?

From a 1969 hit song by Peggy Lee:

Is that all there is, is that all there is

If that's all there is my friends, then let's keep dancing

Let's break out the booze and have a ball

If that's all there is

Yep.  That's all there is.

These are the keywords for this website: bus charter, charter buses, tour bus, school bus, entertainer coach, charter bus, bus rental, charter bus rental service, bus charters, limousine buses, bus, charter, service, usa, nationwide, limo

12 of the above keywords or phrases aren't even present on the landing page.  RULE: keywords should be kept to 2 or 3 key terms, and MUST be what the page is about. Otherwise, PENALTY.   Why would you specify keywords and phrases, and then not even mention them on your site?  It's not a recipe, folks.  Search engines don't look at the keywords, mash them together, and come up magically with what you intended them to mean. YOU must do the work.  If done correctly, your website will be rewarded with traffic, and ultimately - customers.

In this example, why is 'usa' even a keyword?  Did you really want search engine users to type 'usa' and come to your website?  We didn't even GET to the appearance, but that you can see for yourself.